SEO for Small Business: Improve Your Visibility

Thanks for visiting our guide on SEO for small companies. In today’s digital era, possessing a strong online presence is essential for success. Small companies, particularly, can greatly reap the benefits of implementing effective SEO approaches to boost their visibility and reach their target audience. By optimizing their websites and content, small businesses can increase their search engine rankings, drive organic traffic, and ultimately improve their customer base.

In this article, we will explore the importance of affordable small business SEO packages and how it could be a game-changer for his or her online visibility. We are going to discuss the impact of SEO, the real difference between small business SEO and native SEO, and why it matters. We are going to offer practical tips and methods to assist small companies maximize their SEO efforts and stay ahead of competition.

Essential Takeaways:

• Implementing SEO strategies can significantly improve the online visibility of small companies.
• Small business SEO differs from local SEO, with unique considerations and approaches.
• SEO is actually a long-term investment that may generate organic traffic and attract the best audience.
• Creating compelling and localized content is crucial for engaging using the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are essential SEO tactics.

Comprehending the Impact of SEO on Small Companies

In this section, we will explore the idea of Small Business SEO and explore its effect on small organizations. SEO, which is short for Search Engine Optimization, plays a crucial role in improving online visibility and driving organic visitors to websites. By implementing effective SEO strategies, small businesses can grow their online presence and stand above competition.

What exactly is Small Business SEO?

Small Business SEO refers back to the optimization techniques specifically tailored for small companies to boost their visibility on search engines like Google. It calls for optimizing various facets of a web site, such as content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Difference Between Small Business SEO and Local SEO

While Small Business SEO concentrates on improving the online presence of small companies in general, Local SEO is much more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential prospects within their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more focus on factors such as Google My Business profiles, local keywords, and directory listings.

Why SEO is really a Game-Changer for Small Businesses

SEO has turned into a game-changer for small companies, providing all of them with a reasonable and efficient way to contend with larger organizations within the digital landscape. Here are a few key explanations why SEO is vital for small companies:

1. Increased Online Visibility: By implementing SEO strategies, small businesses can enhance their rankings on SERPs, driving more organic traffic to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small businesses to concentrate on specific keywords and optimize their site to draw in the right audience. It will help in driving relevant traffic that is certainly very likely to convert into customers.
3. Inexpensive Marketing: When compared with traditional marketing techniques, SEO delivers a cost-effective way for small companies to advertise their products and services to some wider audience.
4. Long-term Growth: SEO is really a long term investment that will yield continuous results for small organizations. By consistently improving their SEO efforts, small businesses can maintain and grow their online visibility, ultimately causing sustained growth.

Overall, Small Business SEO has got the potential to be a game-changer for small businesses, providing these with increased visibility, targeted audience reach, and price-effective marketing opportunities. By embracing SEO strategies, small companies can acquire a edge against your competitors and thrive within the digital landscape.

Need for Google Business Profile for Local Visibility

In today’s digital age, using a strong online presence is essential for small companies looking to thrive. One powerful tool that may significantly enhance a small business’s local visibility is a Google Business Profile.

A Google Business Profile is actually a free listing that appears whenever people look for businesses on Google or Google Maps. It gives you essential details about your business like address, phone number, website, business hours, and customer reviews.

Optimizing your Google Business Profile may have a significant effect on attracting local customers. Whenever people hunt for goods and services inside their area, owning an optimized and updated profile increases the likelihood of your business being featured prominently in the local search engine results. This heightened visibility can drive traffic to your website and ultimately increase conversions and sales.

Additionally, a Google Business Profile allows you to showcase your business inside a visually appealing way. You can add photos, videos, and post updates to engage with potential customers and give them a more immersive experience.

Furthermore, testimonials and ratings play an important role in customer decision-making. An optimized Google Business Profile enables customers to depart reviews and ratings, building social proof and credibility for your business. Positive reviews and high ratings can have more customers and differentiate your business from competitors.

In summary, creating and optimizing a Google Business Profile is important for small businesses trying to improve their local visibility. By benefiting from this free and powerful tool, small businesses can increase their online presence, get more local customers, and ultimately boost their business.

Strategic Keyword Research for Targeted Outreach

To be able to increase the visibility of small companies online, strategic niche research plays a crucial role. By identifying relevant keywords, businesses can create targeted outreach campaigns that attract the right audience and drive organic traffic to their websites.

The whole process of strategic niche research involves:

1. Understanding your target audience: Conduct consumer research and develop buyer personas to gain insights in to the preferences, needs, and pain points of the potential customers.
2. Identifying industry-specific and location-specific keywords: Use market and keyword research tools to locate keywords which are highly relevant to your business and location. These could include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that the competitors are targeting and identify gaps or opportunities which will help you stand out inside the search results.
4. Relevance and check volume: Prioritize keywords that have a great search volume and therefore are related to your business. This may make sure that you attract qualified traffic to your site.

When you have identified the appropriate keywords, it is possible to incorporate them into your website content, as well as your headings, meta tags, page titles, and in the body of the text. By optimizing your site content using these targeted keywords, you increase the likelihood of ranking higher in search engine results, making your business more visible to prospective customers.

Advantages of Strategic Niche Research for Small Organizations
Higher search engine rankings
Increase in organic traffic
Attracting highly relevant leads
Improved sales
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One in the important aspects in attracting and fascinating your neighborhood audience is creating compelling and localized content. This can be crucial for SEO consultant for small business wanting to create a strong online presence and interact with their potential audience. By focusing on topics that resonate together with your local audience and incorporating local events and activities into your content, you can effectively grab their attention and build a loyal following.

Identifying Topics That Resonate along with your Local Audience

To create compelling content that resonates with your local audience, it’s necessary to understand their requirements, interests, and preferences. Spend some time to research and identify topics which can be highly relevant to your potential audience. Consider conducting surveys or interviews with your existing customers to gain understanding of their concerns, questions, and areas of interest. This will help you tailor your content to satisfy their expectations and offer valuable information which they find valuable and engaging.

Furthermore, staying up-to-date with local news, trends, and events can also help you identify topics that resonate with your local audience. By including timely and relevant information in your content, you are able to position yourself as a trusted supply of information and establish your business being a go-to authority in your geographic area.

Incorporating Local Events and Activities in your Content

Local events and activities play an important role in shaping the material of the community. By integrating these events in your content, you could make feelings of connection and relevance along with your local audience. Consider writing blog posts, creating videos, or sharing social networking updates that highlight upcoming local events and activities. This may not merely demonstrate your involvement in the neighborhood but additionally provide valuable information and entertainment to your audience.

Additionally, consider partnering with local companies, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and further strengthen your relationship with the regional audience. It’s a win-win situation, as you provide valuable content in your audience as well as supporting and promoting local organizations and initiatives.

Types of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go This Summer”
Video	“Exploring Local Festivals: A Guide to the most effective Food and Fun”
Social Networking Post	“Join us this weekend on the XYZ Farmers Marketplace for fresh produce and native artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your local audience while incorporating local events and activities, it is possible to begin a strong connection and foster engagement. This will assist your small business get noticed and make a loyal subscriber base in your local community.

Maximizing SERP Visibility Through Effective SEO Tactics

To be able to boost their online visibility and reach a larger audience, small companies must implement effective SEO tactics that can maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to ensure maximum visibility on search engines like google.

One key factor in maximizing SERP visibility is on-page optimization . By optimizing website elements including title tags, meta descriptions, and headers with targeted keywords, small companies can improve their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized both for users and check engines can further enhance visibility.

Another significant aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites can not only drive visitors to a small business’s website but also signal to browse engines that this website is authoritative and trustworthy. This can lead to improved visibility on SERPs.

Along with on-page optimization and backlink building, small companies should consider other effective SEO tactics like:

• Developing a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reduction of file sizes and ultizing descriptive alt text
• Utilizing social networking platforms to engage with audiences and drive visitors to their internet site
• Implementing local SEO strategies to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to distinguish areas for improvement

By implementing these SEO tactics and staying up-to-date with the latest industry trends, small businesses can enhance their visibility on SERPs, reach their audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Organizations

Tactic	Description
On-Page Optimization	Optimizing website elements and content to enhance SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to enhance website authority and visibility
User-Friendly Website Design	Developing a website that is certainly simple to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and ultizing descriptive alt text for improved search visibility
Social Media Marketing Engagement	Using social media marketing platforms to interact with audiences and drive traffic to the site
Local SEO	Implementing techniques to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to monitor and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is essential for the success of small businesses. One effective way to accomplish this is thru strategic SEO strategies. By optimizing their online presence, small organizations can establish brand authority, improve brand visibility, and attract a loyal customer base.

SEO plays an important role in establishing brand authority. When small organizations consistently produce high-quality, relevant content that aligns making use of their target audience’s needs and interests, they position themselves as experts within their industry. This helps to build trust and credibility, making customers very likely to choose their brand over competitors.

Improving brand visibility is an additional key benefit of implementing SEO strategies. By optimizing their internet site and content for search engine listings, small companies can enhance their visibility on search engine results pages (SERPs). This means that when potential customers look for relevant keywords or phrases, the business’s website is more likely to appear in the best search results.

By appearing inside the top search engine results, small companies can attract organic traffic, generate leads, and increase their likelihood of converting visitors into customers. This increased visibility also helps to amplify brand awareness, as increasing numbers of individuals are in contact with the business’s name and offerings.

Additionally, SEO may help small organizations attract a loyal customer base. When organizations consistently deliver valuable content and supply a seamless user experience, they create positive associations using their brand. This enhances customer care and encourages repeat business and word-of-mouth referrals.

Advantages of Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal client base

Tailoring Your SEO Technique for the Niche

On the planet of SEO, one size does not fit all. It is crucial for small businesses to tailor their SEO techniques to their respective niches to attain optimal results. By customizing SEO approaches based on industry-specific needs, small organizations can effectively boost their online visibility and remain ahead of the competition.

Customizing SEO Approaches for many different Small Business Types

Each small business type features its own unique requirements and target audience. Customizing SEO approaches involves knowing the specific needs in the business and tailoring strategies accordingly. As an example, a store may concentrate on local SEO and optimizing product listings, while services-based business may prioritize content marketing and testimonials.

By conducting thorough research and analysis of the potential audience, small organizations can uncover the most efficient SEO tactics that resonate making use of their niche audience. This can include identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to Improve Your SEO Game

One in the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and strategies employed by competitors inside the same industry, small companies can gain valuable insights and identify areas for improvement.

Competitor analysis helps small businesses understand the keywords, content, and backlink profiles which can be driving their competitors’ success. This information are able to be utilized to refine and enhance their own SEO efforts. By learning from competitors’ successes and failures, small companies can optimize their SEO strategies and obtain a edge against your competitors within the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play a crucial role in the prosperity of small businesses. Search engine listings like Google consider testimonials and social engagement as essential ranking factors. By leveraging reviews and social proof effectively, small organizations can significantly increase their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews function as a powerful type of social proof that can influence potential customers and search engines. Whenever a small business includes a high amount of positive reviews, it signals to browse engines the business is trusted and reputable. As a result, search engine listings may reward the business with higher search rankings, ultimately causing increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small companies can actively generate and showcase social proof to improve their SEO efforts. Here are some strategies:

1. Encourage satisfied customers to leave reviews: Small organizations can ask happy customers to depart reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and have more customers.
2. Respond to reviews: Engaging with testimonials shows that the business values customer feedback and cares about customer care. Responding promptly and professionally may have a positive impact on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small companies can feature customer testimonials and endorsements on their website or social media platforms. These testimonials function as social proof and can build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is essential. Promptly resolving issues will help mitigate any potential negative impact on search rankings and brand reputation.

Wrapping It Up

Leveraging reviews and social proof is a crucial element of a highly effective SEO technique for small organizations. By harnessing the strength of positive reviews and effectively showcasing social proof, small companies can grow their online visibility, have more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the Power of Local Keywords

To be able to optimize your small business’s online visibility, it’s essential to understand the effectiveness of local keywords. Local keywords are keyphrases which can be specific to particular geographic location, letting you target potential customers in the area. By incorporating these keywords into your website content, you are able to increase the chances of you appearing in local search engine results and attracting relevant traffic.

When selecting local keywords, it’s important to take into account the unique characteristics of your own target market and your local market. This will help you choose keywords that resonate along with your potential prospects and align with their search intent. By comprehending the specific terms and phrases that your local audience uses while searching for products or services like yours, it is possible to optimize your articles to meet their needs and boost your website’s visibility in local search results.

Integrating Local Keywords into Your Website’s Metadata

Integrating local keywords in your website’s metadata is an effective way to signal to look engines that the business is relevant to local searches. Metadata means the information that is certainly embedded in the code of your web pages and is not visible to visitors. By optimizing your metadata with local keywords, you can provide search engines with valuable information regarding your business’s location and improve your chances of appearing in local search results.

For instance, you can include local keywords in your page titles, meta descriptions, and image alt tags. This can help search engine listings be aware of the context of the content and hook it up to relevant local searches. When making your metadata, be sure to include compelling and relevant information that entices users to click on your internet site in search results.

As well as metadata, it’s essential to incorporate local keywords naturally throughout your website’s content. This includes your page headings, body text, and image captions. By weaving local keywords seamlessly into your content, you can boost your website’s relevance for local searches and increase the chances of you attracting local customers.

By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively in your website’s metadata, it is possible to enhance your small business’s online visibility and attract local customers that are actively searching for the goods and services you offer.

Image Optimization along with its Effect on SEO Performance

With regards to improving SEO performance for small businesses, image optimization plays a crucial role. Optimized images not just improve the visual appeal of a website but additionally bring about reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small organizations can significantly reduce the time that it takes for webpages to load. This can lead to better user engagement and increased organic traffic.

There are numerous techniques for optimizing images:

• Compressing images without compromising quality: By reduction of the file dimensions of images, companies can ensure faster loading times without sacrificing looks.
• Making use of the appropriate image file format: Choosing the right file format, like JPEG or PNG, in accordance with the image content will help optimize loading speeds.
• Implementing lazy loading: This method involves loading images only when they are visible on the user’s screen, further improving page load times.

By implementing these optimization techniques, small organizations can produce a better user experience and improve their website’s overall SEO performance.

Utilizing Alt Text and File Names to enhance SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not just helps search engines understand the content but also improves accessibility for visually impaired users.

When crafting alt text, you should use relevant keywords that accurately describe the picture. This enables search engines to associate the photo with relevant search queries, improving the probability of higher rankings in image search engine rankings.

In addition to alt text, optimizing file names is incredibly important. When saving image files, small organizations should use descriptive file names that incorporate relevant keywords. This helps search engines like google understand the image’s content and increases the overall SEO performance.

By optimizing images through alt text and file names, small businesses can enhance their online visibility and attract more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile devices are becoming the favorite method for accessing the internet. As a small business, it is vital to prioritize mobile responsiveness to offer user-friendly experiences for the audience. Besides it improve the overall usability of your website, but it also features a direct impact on your SE_O performance.

Mobile responsiveness refers back to the ability of any site to adapt and display properly on different screen sizes and devices. It helps to ensure that your website looks and processes seamlessly, whether or not it really is accessed on the desktop computer, smartphone, or tablet.

In terms of SEO, mobile responsiveness plays a substantial role in search engine rankings. Search engines, like Google, prioritize websites that provide a mobile-friendly experience to users. Mobile-friendly websites are more likely to rank higher searching results, ultimately causing increased visibility and organic traffic.

Optimizing your site for mobile devices involves various factors. Firstly, you should ensure your website is designed employing a responsive web design framework. This allows your site to automatically adjust and adapt its layout based on the tool and screen size it is being viewed on. The material, images, and overall design needs to be optimized to fit smaller screens without having to sacrifice quality or user experience.

Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can lead to high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching techniques to improve loading times on mobile devices.

Usability is key on mobile devices, and that includes having easy-to-navigate menus and clickable buttons that are suitable for touchscreens. Implementing mobile-friendly features like collapsible menus, larger buttons, and simplified forms can greatly improve the user experience on mobile devices, ultimately causing increased engagement and conversions.

By ensuring mobile responsiveness for the small business website, you are not just catering to the evolving needs and preferences of your own audience but additionally enhancing your SEO performance. With increasingly more users counting on mobile devices to access information, products, and services, providing a person-friendly mobile experience is essential for the success and development of your small business.

In Summary

SEO is not only a quick-term fix for small companies; it is a long-term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small organizations can enhance their online presence, have more targeted visitors, and ultimately increase their revenue.

With regards to SEO, patience is vital. It requires time for search engine listings to recognize and rank websites based on their optimization efforts. However, the long-term benefits of SEO ensure it is a necessary tool for small business growth. It allows companies to build their brand authority, interact with their target market, and remain competitive in the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough niche research and implementing targeted outreach campaigns. By understanding the needs and preferences of your own local audience, you may create compelling and localized content that resonates with them. Optimizing your website with geo-targeted keywords and ensuring mobile responsiveness are also crucial for providing a person-friendly experience and improving search engine rankings.

Remember, SEO will not be a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you can refine your SEO strategy and remain in front of the competition. With a solid SEO foundation, small businesses can make use of increased visibility, organic traffic, and sustainable growth.

FAQ

Precisely what is Small Business SEO?

Small Business SEO refers back to the procedure for optimizing a small business’s website and online presence to enhance its visibility and rankings on search engine results pages (SERPs). It calls for implementing various strategies and tactics including market and keyword research, on-page optimization, and link building to attract more organic traffic and potential customers.

Exactly what is the distinction between Small Business SEO and Local SEO?

While Small Business SEO focuses on improving the overall online visibility of any small business, Local SEO specifically targets optimizing a business’s presence in local search engine rankings. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to draw in customers inside a specific geographical area.

Why is SEO a game title-changer for small businesses?

SEO is a game-changer for small companies since it levels the playing field and enables them to compete with bigger brands. By implementing effective SEO strategies, small organizations can enhance their visibility, attract targeted organic traffic, and make brand authority within their industry. This may lead to higher web site traffic, better lead generation, and ultimately, increased sales and revenue.

What exactly is the importance of possessing a Google Business Profile for small businesses?

Using a Google Business Profile is crucial for small organizations because it enhances their local visibility and credibility online. A Google Business Profile provides essential information such as business hours, contact details, and customer reviews. Optimizing this profile makes sure that small organizations can be found in local search engine rankings making a positive impression on prospective customers.

Just how can strategic niche research benefit small organizations?

Strategic keyword research helps small companies identify the most relevant and valuable keywords for his or her industry, target audience, and business goals. Through the use of these keywords within their website content, blog posts, along with other digital marketing efforts, small companies can attract more organic traffic, enhance their search engine rankings, and improve their chances of converting visitors into customers.

How can small companies create compelling and localized content?

Small organizations can make compelling and localized content by identifying topics that resonate with their local audience and incorporating local events and activities to their content creation. This can include addressing local interests, highlighting community involvement, and showcasing unique elements of the neighborhood area within their blog posts, articles, and social media content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small companies rank higher on search engine results pages and have more organic traffic.

How could small businesses build brand awareness with SEO?

Small businesses can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal subscriber base by consistently delivering value and meeting customer needs. SEO helps small companies interact with their audience, increase brand recognition, and ultimately, boost their brand presence online.

Just how can small organizations tailor their SEO strategies for different business types?

Small companies can tailor their SEO techniques for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough consumer research, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals of the specific business niche. Additionally, analyzing competitor strategies can provide valuable insights for optimizing SEO efforts.

Just how can small businesses leverage reviews and social proof in SEO?

Small businesses can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, answering reviews to demonstrate engagement and trustworthiness, and showcasing these reviews on their website and other online platforms. Positive reviews and social proof not just boost search engine rankings but additionally instill trust in potential customers, leading to increased conversions and business growth.

Exactly why is localizing SEO efforts important for small organizations?

Localizing SEO efforts is important for small businesses as it allows them to target specific geographic areas and attract relevant local customers. This requires using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to address the unique needs and preferences of the local audience. By focusing on local SEO, small companies can increase their visibility and competitiveness inside the local market.

So how exactly does image optimization impact SEO performance for small businesses?

Image optimization plays a significant role in improving SEO performance for small companies. By optimizing images for webpages, including reducing file sizes and maintaining appropriate dimensions, small businesses can improve website loading times, enhance user experience, and increase their chances of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Why is ensuring mobile responsiveness important for small business websites?

Ensuring mobile responsiveness for small business websites is vital because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the probability of higher search engine rankings. Optimizing websites for mobile devices increases the overall SEO performance for small companies so it helps them attract and retain mobile users as prospective customers.